Over the past few months, I have been enrolled in a Marketing Seminars course at George Brown College. Every week, I had the privilege of listening to a different marketing professional discuss their experiences and what they love most amount being a Marketer. The professionals came from a variety of backgrounds, such as Brand Strategy...
Read MoreTuesday's seminar was all about Brand Play. This is a term I had never heard before and I am very happy I had the chance to learn about it. Essentially, Brand Play uses multiple forms of marketing to help brands, as Matthew said, "find their way into consumers." With the astonishing number of brands in today's market, it is important for brands to...
Read MoreBooking a trip across the world can be a very exciting but overwhelming experience. There are many things to consider when booking a trip: Where are you going to stay? What airline are you going to take? How many activities can you do? and the list goes on. By the time you finish reading this, you will be able to plan the cheapest, easiest, and mos...
Read MoreMy biggest dream was always to go to university. Going to university was a big deal as neither of my two parents got their post-secondary education and I was the oldest child. I remember the level of excitement I felt the day I accepted my offer from the University of Ottawa; all my hard work had paid-off and my dream was becoming a reality. I bega...
Read MoreBeing a McDonald’s employee is universally interpreted as negative. Nobody dreams of being a McDonald’s employee for their career, but a large portion of students get desperate for money and find themselves working in McDonald’s. I myself were one of those students that found myself working at McDonald’s throughout my high school career. What I did...
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